The Opportunity

Re-invent the tradional Music industry media, when it comes to getting fans attention and the world media.

The Insight

Tradional forms of media like gig posters wernt working anymore.

The Idea — WORLD’S LARGEST GIG POSTER

With only a week to announce the world tour for the WEEKEND, not only was medi anot available but we knew a tradional, legal approach to advertising wouldnt cut the mustard. We had to brake soem rules in order to tget the worlds attention.

CASE STUDY VIDEO BELOW