The Opportunity

Worldwide, over 55 million people live with dementia — a disease that slowly erases the very essence of who they are: their memories.
The most devastating symptom isn’t just forgetfulness, but the permanent loss of moments that define a life.

The Insight

Every day, more than 3.2 billion memories are shared online.
It’s as if posting has become proof of existence — a way to say “I was here.”
But what happens to someone who can no longer remember, let alone share?

The Idea — Memory Bank

Creating memories for those with none.
An AI-driven in-home program designed to help dementia patients reconnect with lost moments through the power of technology and imagination.

Using conversational interviews, fragments of speech and recollections are fed into AI art platforms like Midjourney, which transform them into beautiful, evocative digital artworks — visual interpretations of memories that might otherwise fade forever.

Each piece not only restores a sense of identity and emotional connection for patients and their families but also helps raise funds for dementia foundations, turning technology into both therapy and hope.