Glenfiddich Back in 1963, family-owned Glenfiddich were the first single malt whisky. 52 years later they're recreating that same whisky, Glenfiddich Original.

The task was to launch it in Australia via a select series of media journalists and influeNCers.

Insight: Media who cover these type of campaigns and launches, are treated like a number, and with the rest of the media masses invited to events every week, very rarely even showing up.

Idea: When you feel like family, you’ll do anything for them — especially show up.

The Extended Family campaign celebrated the values that bind us together: tradition, craft, commitment, and authenticity. Through a three-part content series, we profiled families who shared these same principles and original spirit.

To bring the idea to life, media were invited to an intimate family-style dinner at a local pub owned by one of the featured families. The campaign was revealed not as a press launch, but as a genuine family gathering — complete with stories, laughter, and shared meals. Guests were personally introduced to the families, the products, and the content, giving them real stories to take home and share.