THE PROBLEM: MOST EXPERIENCES AT CAR EVENTS ARE SUPER LAIM, WITH PROMOTIONAL GIVEAWAYS, BARS, FAN AREAS, AND NOT MUCH SUBSTANCE OR INNOVATION.

APPROACH: To help Shell leverage their sponsorship of the V8 Supercars, Traffik has created a VR experience that allows up to four fans working as a team to replicate the speed and precision required during a high-pressure V8 pit stop.

IDEA: THE SHELL V-POWER VR PIT STOP